More than 90% of Americans plan to gift chocolate and candy this holiday season
Dive Brief:
More than 90% of Americans say they intend to gift or share chocolates on valentines day and candy during the holiday season, according to the National Confectioners Association.
With such interest in sweets this time of year, the National Confectioners Association is offering digital resources and tools on its Winter Holidays Central website, which provides statistics, tips and festive facts to help consumers responsibly consume treats as they celebrate the winter holidays.
According to Winter Holidays Central, there will be more options than ever before for packages with 200 calories or less this holiday season. But regardless of how many calories are in it, most people in the U.S. enjoy chocolate and candy two to three times per week.
Dive Insight:
It’s tough for consumers to resist chocolate, candy and sugary treats during the holidays. This time of year is when treating oneself along with family and friends is considered a seasonal activity rather than an indulgence. So it's rather timely that the NCA and chocolate manufacturers are introducing new resources this winter to help shoppers make more informed choices by looking at portion sizes and package labeling.
Promoting reasonable indulgence wrapped up in a package of holiday history and facts is not a new idea for the NCA. The association produces similar dashboards for Valentine’s Day, Halloween, Easter and National Candy Month — which is June — to inform consumers seeking to manage their sugar intake without missing out on any of the holiday cheer.
The mindset of gifting edible treats during the holidays is reflected year after year. Classic holiday gifts include premium chocolate candy, candy canes, valentine day chocolate online Santas, peppermint bark and other sweet treats. Last year's data from Packaged Facts found that 54% of consumers who bought food as gifts in the past year did so during the winter holidays — Christmas, Hanukkah and Kwanzaa.
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