Sep 6, 2020

UAE Startup Joi Wants To Be The Go-To Portal For All Things Gifts

If you always find yourself in a bind when it comes to figuring out a good, thoughtful gift online delivery, this MENA startup can help save the day. The brain-child of Ritesh Tilani and Alper Celen, joi (www.joigifts.com) is a web and mobile gifting platform offering a variety of more than 1,000 refined selections. The entrepreneurial duo built joi after noticing a lack of reliable gift platforms in the region-they sought quality and curated product selections, packaged as a one-stop shop covering everything from owers to cakes, with reasonable prices and guaranteed same-day delivery, done in “a presentable way that made the recipient truly feel special.” And it is this idea that drives their platform: “joi focuses on the sentiment behind gifting,” says Tilani, noting how other sites had made the process seem purely transactional. The sentiment behind sending a gift was lost along the way. It’s not just about delivering a package. It’s about making the person feel truly special.”

joi offers its users an intuitive interface that lets them focus solely on selecting the right gift, either from their desktops or their mobiles, and in case any help is needed, one of joi’s Angels (i.e. the company’s customer care representatives) are on hand via live chat or phone to assist with selection. The platform offers curated products from flower arrangements, eateries, gift baskets, novelty gifts like personalized jewelry and grooming products, and experience-based packages, even for same-day delivery when possible, with a weekly or monthly subscription for owers available. For enterprises, there’s also joi@work to exhibit appreciation for an employee or client’s loyalty, with even a ‘sorry-as-a-service’ package available to help diffuse an unpleasant situation, such as when a client encounters a negative experience with a company’s service.

With operations in UAE and KSA markets, joi works with well-liked brands as merchant partners, such as jones the grocer, Lime Tree CafĂ©, Edible Arrangements, Godiva and Magnolia Bakery. On the tech front, they’ve built the joiCam feature on the app to allow senders to record a video or audio message for recipients to play, and reply to it too. Users can also check on their gifts delivery status through SMS or push notifications, make use of a calendar feature to mark significant days throughout the year, and also enjoy a notification service for special days with suggested online gift ideas. There’s also the automated and intelligent joi Assistant, which recommends online gifts delivery in India based on the recipient’s characteristics and preferences. On top of all of the above features is the startup’s dedication to offering quality customer satisfaction, which, Tilani says, is one of joi’s core USPs. Ensuring their portfolio has a special touch of “joi” in all aspects, their customer care is ensured by joi’s Angels, and send gifts to India online are hand-delivered by Agents of joi in concierge-style uniforms for recipients to feel special too.

Fun fact? These Agents of joi don’t just deliver physical gifts online India, but also experiences, like singing telegrams. Be it with a Happy Birthday medley, Jingle Bells for Christmas (dressed as Santa Claus, of course), or Nat King Cole’s L.O.V.E for anniversaries (which turned out quite popular for Valentine’s Day), Tilani says such efforts leave their gift recipients feeling extra special. However, the joi team have had troubles resulting from these offerings as well- on a Valentine’s Day, for instance, after receiving more orders than expected, they ran into delays in delivery. But joi’s response afterward is what is noteworthy: the team called every inconvenienced customer, with even Tilani and Celen joining in to apologize, explain the circumstances, and offer solutions.


source - https://www.entrepreneur.com/article/298339

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